Voice of Customer research for crucial decisions
What we do
Westing Ventures guides investors and operators to better business decisions through complex Voice of Customer research.
We bring years of experience at McKinsey & Company driving insights efforts, leading customer interviews, and delivering actionable analysis that sets up clients for new strategies and tangible market growth.
How we work
Our specialties include customer insights for due diligences, value creation, product testing, and churn analysis.
We work across sectors, with deep experience in technology, industrials, healthcare, and consumer.
We source via expert networks, your customer list, or (for consumer and SMB projects) our own digital methods.
Who we are
Westing Ventures is led by Joey Yagoda, a former McKinsey consultant with deep experience in Voice of Customer research for investors and operators.
Joey conducts hundreds of customer and expert interviews each year, helping clients understand markets, products, and customer behavior with greater clarity.
He holds a B.A. from Yale University, where he graduated magna cum laude.